Dabangg 3 gets fewer screens than the first two Dabangg films

20 Dec 2019

All eyes are on the Salman Khan -Prabhudheva combination as they unleash Dabangg 3 this weekend. This hit franchise seems to have a hit a rough spot with its release of the third part. Marketing experts say the buzz is just not strong enough. And the number of theatres and screens are far lower than the first two Dabangg films. Says trade analyst Atul Mohan, The films marketing team is to be blamed for this. They thought Salman Khan alone is enough and the film doesnt need any marketing inputs. But this is wrong. See, whatever maybe the outcome after release its the job of the so-called marketing experts to generate the hype and build anticipation. What are you hired for? While Atul Mohan lays the blame for the subdued anticipation for Salmans Chulbul Pandey cop act squarely on inept marketing, another trade expert blames the lack of enthusiasm to various factors. The screens are divided. Star Wars is coming with Dabangg 3. And Yash Raj refuses to let go of screens showing Mardaani 2. Thats why Dabangg 3 is being released in less screens than the first two parts. But its all being sorted. Lets hope Dabangg 3 is a blockbuster. Its been a while since any Salman starrer did the kind of business his films are expected to.