Happy New Year is now going to be a click away

23 Dec 2014

The most important aspect for any filmmaker is that his/her film reaches the maximum number of people, especially so in today's time when the exchange of information is much faster because of the digital boom. And so, Red Chillies Entertainment Pvt Ltd has decided to take their film Happy New Year in the most unique manner to the audiences internationally. After making a mark with the worldwide theatrical release, Happy New Year will now be available for the international fans to view directly online.

The Direct-To-Fan model of release of any content has been so far used for the music industry internationally.

Happy New Year is the first commercial film, worldwide, to release on the DTF model which is being considered the future of films globally. "We at Red Chillies have always taken pride in establishing new trends and delighting our fans. Along these lines we bring the biggest entertainer - Happy New Year, directly to our fans through online streaming for the first time ever," shares Venky Mysore, CEO Red Chillies Entertainment.

While the traditional distribution markets like India and China enjoy a wide release of a Hindi film, DTF will release in other countries, barring these two traditional ones, to reach the most unconventional distribution markets.

The film will be available on Happy New Year's website to be viewed by the fans.