Masaba Gupta announces tie-up with Aditya Birla Fashion to build gen-next focussed fashion

15 Jan 2022

Fashion designer Masaba Gupta will be collaborating with India's leading fashion company Aditya Birla Fashion and Retail Limited (ABFRL) to create fashion-focussed on gen-next. Masaba, who owns the fashion line House of Masaba, took to her Instagram handle to share the news of the collaboration.Taking to her Instagram handle, Masab revealed that the partnership aims to create a young, aspirational, and digital-led portfolio that plays across the affordable luxury segment in fashion, beauty, and accessory categories.